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Peninsula in Pink Supports the American Cancer Society

October 01, 2014
Peninsula in Pink Supports the American Cancer Society

This October, The Peninsula Beverly Hills thinks in pink to build awareness of Breast Cancer. All month, the hotel will be bathed in rose hues, from the pink-illuminated fountain and pink ribbon-bedecked Chinese Guardian Lions to a lavish pink floral display in the lobby, and staff will wear signature pink ribbon pins and pink ties. A daily Peninsula en Rose Afternoon Tea will be served, featuring delicious rose-hued pastries and desserts, plus warm scones, clotted cream and house-made preserves, with part of the profits donated to the American Cancer Society.  

An estimated 232,670 women in the U.S. will be diagnosed with breast cancer in 2014; 40,000 will die. However, since the 1990s, with the help of funds raised by the American Cancer Society, more than 203,000 deaths have been prevented. “We are so grateful to companies such as The Peninsula Beverly Hills, who make such a big splash for Breast Cancer Awareness,” says Jordan Buskirk, Specialist, Community Events in the California Division of the American Cancer Society, Inc.  “Raising awareness is the first step toward a cure.”


Whether it’s by increasingly knowledge about Breast Cancer issues or raising funds to support research, every initiative counts. The Peninsula Beverly Hills is proud to go pink for a purpose again during October to support the fight for a cure – and to ensure that more men and women who are diagnosed will be able to live la vie en rose.


Peninsula en Rose Afternoon Tea Menu

For more information on American Cancer Society, please visit: